Google Essay Example for Free

Google Essay 1.) An API user is given an account but is not able to view that account through the interface. The reason being: c. APIuserhasâ€Å"APIOnly†access 2.) API allows developers to use applications that: d. InteractdirectlywiththeAdWordsserver 3.) Bud would like to test new logic that uses API without modifying his live campaigns. Which tools would allow him to do this? b. AdWordsAPISandbox 4.) Which of the following allows advertisers to automate AdWords reporting and campaign management? a. UseofanAPIwebservice 5.) What is the benefit of the API? a. Advertisers can make dynamic changes to their AdWords accounts at scale. 6.) If someone wants to make frequent, specific changes to bids based on criteria for more than 100k keywords, what tool is most efficient? b. AdWordsAPI 7.) A user clicks on an ad for sneakers. He isn’t directed to a page with sneakers. He also receives : c. Linktoarelevantpageandremovethepop-up 8.) A good landing page for spring dresses would display? a. Severalcolorsofspringdresses 9.) A benefit of including a keyword within an ad text is that the keyword will: d. Itwillappearboldwithinthead 10.) To differentiate ads from competitors advertisers should: c. Includeprice,promotionsandacall-to-action 11.) How can advertisers determine the most profitable keywords within a company? b. Comparethecostincurredbyeachkeywordwiththeconversiondataforthatkeyword. 12.) You search keywords that should trigger your ad but your ad doesn’t appear. Why is this? a. Yourcampaigns are targeting a location outside where you are physically located. 13.) You want to increase the position of an ad but don’t want to raise the bid. How can you increase ad rank? c. Makechangestoimprovethequalityscoreofthead’skeywords. 14.) A high quality score can: b. Improveanad’sposition 15.) What is the most appropriate action to take if your keywords are below the â€Å"first page bid estimate?† a. Considerincreasingthebidoreditingthekeywordtoimprovequalityscore. 16.) You make edits to an ad and the position decreases. What was the cause? d. Theeditedversionislessrelevanttothekeywordswithintheadgroup. 17.) You have the same keyword in two different ad groups. The one to win within an auction will be the one with: b. Thebestqualityscore 18.) To improve the performance of an ad group on a search network, advertisers should create ad groups by creating: b. Keywordsthatarealsoincludedintheadtext 19.) In an AdWords account, which statistic is viewable for each ad group? c. Averagecostperclick 20.) Which of the following is the recommended action for new mobile ad campaigns? a. Useamobile-optimizedlandingpage 21.) An advertiser selling computer monitors is writing new ad text. Which line of ad text fits AdWords policy? d. 20-70%offLCDmonitors 22.) To achieve the best performance of text ads, which is a best practice? c. Includewordslikefindandsearchintheadtext 23.) What type of keywords tend to perform better with mobile ads? d. Shortgeneralkeywords 24.) A campaign that is targeting desktops is only performing well with text and image ads. The advertisers want to reach mobile devices. They should: b. Createaseparateadgroupformobileadswithintheexistingcampaign. 25.) If the query â€Å"Seattle Plumbers† is entered, Google will use the location term that is part of the query to show ads: a. TargetedtoSeattleregardlessoftheuser’sphysicallocation 26.) You are running a campaign that targets only France. However, you see clicks from users in Switzerland. Why might this happen? a. UsersinSwitzerlandaresearchingonGoogle’sFrenchdomain 27.) What is the quickest way to add a long list of locations to target in an AdWords campaign? d. Usethebulklinkinthecustomtaboflocationsettings 28.) Why would an advertiser use the bundles option when choosing location targeting? b. Toquicklyselectagroupofcountriesorterritoriestotarget 29.) Which tool allows you to test different combinations of website content for the purpose of improving conversion? c. Websiteoptimizer 30.) It is important to identify specific goals of an AdWords campaign so you can: c. Makestrategicchangestotheaccounttoimproveperformance 31.) A florist is advertising for five types of flowers, including red roses. When users type the phrase â€Å"red roses† Google shows the ad. What landing is more likely to result in a sale? a. Apageonthesitethatdisplaysonlyroses. 32.) Which of the following are key elements when optimizing a landing page for AdWords? b. Relevantandoriginalcontentthatclearlyrepresentsthebusiness. 33.) What report helps you identify which pages on your site should be optimized? d. Toplandingpages 34.) A user conducts a â€Å"laptop computers† search and clicks on an ad. Which landing page could be most relevant? d. Categorypagecontainingavarietyoflaptopcomputers. 35.) An advertiser can provide physical address location info about their business through Google places account. Ads that include this type of info are eligible to show on: a. Anynetworksselectedinthecampaign’ssettings 36.) Which feature distinguishes location extension from regional and customized campaign targeting? b. Customizedcampaigntargetingisrequiredinordertoenablelocationextensions. 37.) Business listings in Google places can be:

Reggio Emillia Essay Example for Free

Reggio Emillia Essay ‘A Reggio pre-school is a special kind of place, one in which young human beings are invited to grow in mind, in sensibility and in belonging to a broader community. ’ (Learning and teaching Scotland, 2006) For this case study I am going to look at the four themes of the Early Years Foundation Stage, also known as the EYFS. The EYFS sets the standards that all early years providers must meet to ensure that children learn, develop well, and are kept healthy and safe. It promotes teaching and learning to ensure children’s ‘school readiness’ and gives children the broad range of knowledge and skills that will provide the right foundation for good future progress, throughout school, and adult life. (Hutchin, 2012) I will be highlighting links between the EYFS’s four main themes; A Unique Child, Positive Relationships, Enabling Environments and Learning and Developing, and discussing how the Reggio Emilia Approach supports these themes. The Reggio Emilia Approach is focused on preschool and primary education, originally set up in the northern Italian town of Reggio Emilia. It has a reputation for forward thinking and excellence in its approach to early childhood education. It is an approach where the expressive arts play a central role in learning and where a unique reciprocal learning relationship exists between practitioner and child. (Tornton, 2006) According to Locke and Rousseau children are born as â€Å"blank slates† completely free of any predisposition or vulnerabilities, and that everything the child would become was due to the effects of their environment. (Moyles, 2010) Though within the Reggio Emilia approach they see children as slightly different, they believe children are empty vessels waiting eagerly to be filled with knowledge. Reggio educators believe strongly that a child has unlimited potential and is eager to interact with, and contribute to the world. (Learning and Teaching Scotland, 2006) The way the Reggio Emilia Approach views their children is much like the Early Years Foundation Stage. The EYFS states ever child is a unique child who is constantly learning and can be resilient, capable, confident and self-assured. (EYFS, 2012) Both the EYFS and the Reggio Emilia Approach see children as individuals; this is conveyed throughout the EYFS, as one of its main themes is : A Unique Child. The EYFS states practitioners should understand and observe each child’s development and learning, assess progress, and plan for the next steps. (EYFS, 2012) The Reggio Emilia approach tackles this in a very different way in relation to the UK. Children’s work is documented throughout the year on walls to display a story of the child’s learning; it is not something that is made after the child has finished working. Educators observe, document and analyse children’s learning journeys, they are able to make informed hypotheses about how to guide children in their learning. It is obvious then that documentation is far removed from photographic displays of completed project work. (Learning and Teaching Scotland, 2006) Throughout the Reggio Emilia buildings there are many long, child height mirrors. This is designed to support children to help them develop a positive sense of their own identity and culture. This is one of the practices of the Unique Child theme in the EYFS. Another way the Reggio Emilia Approach supports children finding their own identity is ‘pedagogy’ this means that art is seen as another way of communicating and expressing ideas. Children are also encouraged to raise their own questions and answers, and this re-enforces the child’s opinion that their thinking is valued. Education is based on relationships. Reggio Emilia teachers are seen as partners in learning, (Tornton, 2006) for example pupils and teachers work together aiming towards a common purpose: the building of a culture. This respects childhood as a time to explore, create and be joyful. Participation begins even before the children have started school, through a comprehensive integration programme. This involves meetings between children, parents and teachers to build an image of the child as an individual. This often involves the child doing a task such as making a ‘holiday booklet’ of photographs and favourite nursery rhymes; this can be used as stimulus for discussion between child and teacher. (Learning and Teaching Scotland, 2006) The teacher`s working with the child links to one of the four themes within the EYFS- Positive Relationships. The EYFS states you should be supportive of the child’s own efforts and independence (EYFS, DATE). By the teacher being a partner in learning, suggests that children could have the freedom to convey their thoughts and ideas more freely. To give an example: The teacher strives to support and encourage the child on the learning journey, encouraging them to reflect and to question. In this sense, the role of the teacher is not to dispense information or simply to correct. Rather, the teacher is like a tool that the children use when most needed. (Learning and Teaching Scotland, 2006) This also links to Jerome Bruner’s theory of scaffolding, this is the idea that you can give children support in their learning. Froebel also stressed the significance of building positive relationships within an educational environment; his most important gift to children was the classroom, symbolically viewed as an extension of a lovely, thriving garden. This enabled the teacher to take on the role of a loving, supportive parent. (Bruce, 2012) This shows that from a personal view he thought teachers should be like an empathetic parent. Environment plays a key role in supporting and extending a child’s development. Vygotsky believed that we learn from our environment and the people around us. (Vygotsky, 1978) His view is much like the teachings of the Reggio Emilia Approach, for example one of their fundamental principles says the environment is the third teacher, the environment is recognised for its potential to inspire children. (Tornton, 2006) Kerka (1999) suggests that an environment that nurtures learning provides the necessary resources and time for investigative play and experimentation. It is one in which children are free and motivated to make choices and to explore for answers without feeling intimidated. (Cited, Danko-Mcghee, 2009) Within the Reggio Emilia settings children have lessons outside in the community, making great use of the Piazza’s, which are squares within the town, where children can learn alongside the community, as well as making the most out of the outdoors. This also has an impact on positive relationships between both the community and the children, which links to the enabling environment within the EYFS. Reggio Emilia buildings and spaces link to what the EYFS suggests practices should offer, stimulating recourses, relevant to all the children’s cultures and communities. Reggio Emilia settings, buildings and spaces reflect their relationships and view of the child. There are lots of long windows, this is so that the children can interact with the outside community, and also it reflects the idea that education is not just what you learn in the classroom. It is seen as less restricting to have long windows, and lets a lot of light into the setting creating a more natural airy environment. Within the setting there are a lot of natural materials used, from the children’s toys and equipment to the building and furniture inside. This is much like Steiner’s view, in his schools all toys are made from natural materials, this is because simple toys stimulate and encourage imagination, as children can interoperate natural materials to be anything they want. Throughout this assessment I have been linking the key themes of the EYFS and relating them to the Reggio Emilia Approach, I am now going to discus whether or not the approach can be taken from Italy and brought to the UK. As I have mentioned above a big aspect of the Reggio Emilia approach is the environment, I believe this may be a problem as many of our English calendar months can be wet, cold, and miserable. Children spend the majority of time indoors during the winter months, even sometimes on dry days largely due to protests from parents that the damp weather is bad for the children. Though in Italy they do not have this problem, if it is wet or cold they just see this as an opportunity for children to wrap up warmer. I do believe it is counter-productive to wrap children up in cotton wall, I think that sometimes it is good for children to be taken out of their comfort zones. This will benefit a child’s emotional development by trying and exploring new things and gaining self-confidence. Maybe we need to look at our cultures upbringing of our children and let children explore the different seasons. Even though the outdoors isn’t a major part of the Reggio Emilia is it still highly valued, as they like to encourage a lot of natural materials and bring the outdoors in, whilst exploring the different environments. Also we lack in open out door spaces within the community for example in Italy they have plazas Bringing this approach to the UK may cause some trouble for children who do not have a secure home setting; this is because going to school creates a secure environment. Whereas, with the Reggio Emilia approach, children may find their education too unstructured. Instead of choosing their learning methods, they might prefer a setting with secure guidelines and learning outcomes. Furthermore I think the transition from the Reggio Emilia Approach to mainstream higher education may be difficult as the children, as they are so used to the freedom and the scaffolding of the teachers, that they might not be able to settle into the strict curriculum. I believe this quote sums up my opinion perfectly, ‘It is a mistake to take any approach and assume like a flower you can take it from one soil and put it in another one. That never works. We have to figure out what aspects of that are most important to us and what kind of soil we need to make those aspects’ (Gardner, 1993)

A PC Repair Business Proposal

A PC Repair Business Proposal With PC Repair, computer and technical consulting services such as repairs, training, networking and upgrade services are offered to small local businesses and home PC users. For a company like ours to maintain their customer relations, our company will focus on marketing, responsiveness and improve quality of the services to our customers. At present our PC Repair will be a partnership, but after about one year it will migrate to a Limited Liability Company in January 2013. Our PC Repair business at its early stage will start at a rented office, utilizing one studio room in the rented premises and serving customers in the local Louth area and beyond. In the fourth month of our plan, we will move into a leased office environment and employ a second computer technician. With increase in sales, we will equally employ additional personnel. Your companys goals. Our primary customers will be small business PC users and the residential PC users. Our short and long term goals of our business is to: The goal of our business is to create standard for on-site computer solutions through fast, on-site service, quick response time and easy turn around. To provide the best service available to the people in the community at an affordable price. To generate customer satisfaction so that at least 40% of our customer base is repeat business. To generate considerable market share so that PC Repair is a common name. Constant growth in sales from start up through year three we will repay our loan and beyond. Provide our employees with adequate training; make the place of work a conducive and great place to work, fair pay and benefits, and incentives to use their own good judgement to solve customers problems Explain in a few paragraphs your short- and long-term goals for the company. How fast do you think it will grow? Who will be your primary customers? 3. The service or product planned to offer. We will be offering computer repairs, training, and networking and upgrade service to our customers in two main distinct categories namely home PC users and small business users. As our PC Repair business starts to grow with increase in customers demands as well grows, we will start to provide software development to our business customers. From the very first day of our business inception, we will start offering our customers with on-site repair and consulting services. This service will alleviate our customers with the problem of taking time out of their busy days bring a computer in to our workshop. The issue of bring a computer to workshop for repair is one of the biggest disturbances among small business owners needing computer help. It will be easy for us to offer on-site repair because most of our diagnostic equipment is portable. We can only remove a PC from our customer premises to our workshop only when the problem requires a more detailed diagnosis or repair. We will as well be providing our customers with free pick-up and delivery of PCs that is requiring repair. In the fourth month of our business, we will purchase a company van in order to meet up with the challenges associated with our services. With our PC Repair business we will be providing our customers with an extended maintenance agreement. In this regard, our business customers can deal with technical support and repair needs or requirements as a single line-item expense, instead having to plan for unexpected failures and problems with (security funds) a rainy-day fund they may never use. Maintenance agreements will provide a high gross margin for our business, and provide our customers with peace of mind. We will concentrate on hardware and networking support while offering a limited software support installation and compatibility issues. The reason is that software development is much more rapid than hardware does, and our customers will have such varied software needs that we may not possibly keep up with all of them. We will then advice our customers to register their software and use the support of the software vendors options. We will, however, keep up to date with multiple operating systems and networking developments. We will be working with our business customers to ensure that they have the compactable hardware, Operating Systems, networking devices, backup systems, and software. Backup and security will be our top priority for our potential customers, as the rate of internet usage has becomes more common, and as well as more and more daily business records and transactions are stored electronically. 4. The market potential for your service or product. The computing industry nature, with its rapid technological growth rate, creates a concern for the need for businesses skills been up-to-date and providing advice to customers on computer-related issues. Small business PC users and home PC users will provide the majority of our business income. Business Week expects the computing industry to grow at a rate of 12% and the processor speeds to continue to expand for years to come, providing a rich resource for sales [1] With our PC Repair business we will focus majorly on the small business market, because these customers usually dont have full-time IT personnel, but they have the needs for fulltime IT. Our PC Repair business will offer these customers with affordable on-demand services. We can also offer maintenance agreements that generate extra monthly income to our business. In respect of our residential customers, we will provide them an affordable, helpful and flexible schedule service to fit with their needs. Our target market will focus on having competitive advantage over PC World and its likes in surrounding areas. Market research shows there are loads of business for a small company such as ours PC Repair. 5. A marketing strategy. We will exploit the weakness of our competitors in our market strategy. We will run a reasonable number of advertisements on the local news papers business page, local radio stations and the local television houses and post some bills. This will happen in the starting phase of our business. Our advertisements will focus on our advantages, such as on-site service, competitive rates, and quick response time to faults and turn-around times. In the advertisement, our opening date will be made known to the public, and a free diagnostic service will be give for the first 30 customers. We will maintain these opening advertisements with a smaller direct-marketing drive to some small business owners within and around the county, with lists drawn from the local Chamber of Commerce. For the first year that we are in business, we will not relent on advertising our business periodically and offering promotions such as discounts, free diagnosis etc. We will be running monthly advertisements in sections rather than the business one so that we will have steady response from home PC owners from different areas that saw our advertisements. In order to attract more customers, we will make a promotion for three months for example, Spyware removal on a desktop PC for â‚ ¬50 including tax and software. This offer will draw the attention of customers because spy is a menace for small business PC users and many home PC users 6. A three- to five-year financial projection. To get our PC Repair business started, we must provide cash and assets. We are also seeking a short-term loan, to be secured with the owners home equity, and repaid within three years [1]. In the first three months our financial plan calls for limited growth, followed by much higher sales when we will be hiring additional technicians. Our projections are relied on market research and ratios that is compared to similar businesses. We will try to cut down our operational expense as we grow, and maintain a positive cash balance as we repay our three-year loan. For us to achieve these goals, we will employ a vigorous advertising campaign or drive to exploit our competitors weaknesses. Using good cost control, we will see a modest, yet comfortable, net profit the first year, even after moving into a leased space and recruit new employee. 7. An exit strategy. All good business plans include a section that lays out the benchmarks youll use in deciding to call it quits. The strategy could be based on a Euro figure, revenue growth, the markets reception to your idea, or a consensus among top officers.

The Uniqueness Of The American Constitution Essay example -- essays re

The Uniqueness of the American Constitution We the People of the United States, in order to form a more perfect union, establish justice, insure domestic tranquility, provide for the common defense, promote the general welfare, and secure the blessings of liberty to ourselves and our posterity, do ordain and establish this Constitution for the United States of America. This document, written more than 200 years ago is still the backbone that allows America to be an example of freedom and righteousness to the rest of the world.   Unlike any other government doctrine, the Constitution has remained an active governing force through the changes of American society.   It allows its citizens the basic freedom of human beings and does not infringe on one's individuality.   In its uniqueness, the Constitution not only gives freedom but also protects its people economically, religiously, politically, and socially. Power is a delicate element and the Constitution is careful in defining where certain powers lie.   One of the novelties about this doctrine is that it does a clever job of dividing certain powers between the state and federal governments.   Monetary units, for example, are issued exclusively by the federal government.   This is not only more convenient for traveling purposes, but also allows for a more 'united' spirit.   People in California can easily view a commercial for a product affiliated with New York without having to translate the cost or watch the television screen ...

Essay --

Day 2: Start the day off by visiting one of the 7 wonders of the Modern World. The great city, Chichen Itza, located in deep jungle of Mexico’s Yucatan peninsula, flourished between the 9th and 13th centuries A.D. It was also a sophisticated urban center and center of regional trade. The Mayans emerged around 3,000 years ago in present-day Guatemala, Honduras, Belize, and Mexico. According to a Mayan source, a man named K’uk’ulkan, which means feathered serpent, come from the west and establish a capital at Chichen Itza. It is unknown if this story refers to the Toltec groups or the Itza groups, or if it just a myth. During 550 to 800 AD, the main purpose of the city was to make human sacrifices and magical ceremonies. Itzamnà ¡, the supreme God, was the most important deity; he was the creator god, the god of fire, and the god of the hearth. Other significant Gods included Chac, a hooked-nose god of rain and lightning, and Kukulcà ¡n, the Feathered Serpent, who resembles the man who established the city, K’uk’ulkan. These Gods appear on many temples and were later adopted by the Toltecs and Aztecs as Quetzalcoatl. The Kukulcan, also known as El Castillo, is considered the most famous monument in the city; a unique feature of the pyramid is that it represents today’s modern calendar. A 16th-century Spanish bishop, Diego de Landa, named this pyramid after the legendary ruler of the city and the ancient snake deity. The accuracy of Mayan astronomy influenced the number of steps the temple has. In addition to space observations, the Maya used their mathematical knowledge to create a monument that has 91 steps on each side and a total of 365 steps, the same number of days in a year. The Mayans wanted to create monuments to observe and ... ...eas. The primary attraction of the town is the Ollantaytambo Fortress, located on the edge of the settlement in a section known as the Temple Hill. A monument close from the fortress is the Wall of the Six Monoliths, a towering section of wall composed of six large sections. Archaeologists believe that the construction of the wall was abandoned before its completion and the reasons are remain unknown. Some might believe that the Spaniards swiped the Incas out of the region. A nature megalithic structure near Lake Titicaca is Aramu Muru. Legends say that Viracocha first created life on Earth at Lake Titicaca, on the borders of Peru and Bolivia. In the center of the lake, the Island of Sun stands; in the island, there’s a sacred temple and unknown burial towers called chulpas in Sillustani; these towers were plated with gold and holds the remains of the Inca royalty.

The Evolution of Film Essay -- History, Trick Film

In the early times of narrative cinema there was litter pressure on the filmmakers for the evolution of film forms before nickelodeons (Salt, 31) as cinema had not become a mass cultural product and film was still just a novelty expected to die out like rock n roll. And so the demand was low and so the supply could remain unoriginal. Mary Jane's Mishap was made in 1903 when ‘multi-scene films were becoming popular’ (Salt, 32). Mary Jane's Mishap is notable for its use of experimental and inventive shot transitions. It used a vertical wipe to instead of ‘separate successive scenes’ (Salt, 32) (as it cuts to a shot width a wider frame of the same locale) but to change the zoom level. This frame is essentially an insert and borderline emblematic shot. It doubles as an intertitle at the same time as to avoid ‘systematically anticipating the narrative content of the following shot and thus eliminating any possible suspense, were to constitute a major obsta cle to the linearization of narrative for the next ten years at least.’ (Burch, 221) it which explains to the viewer clearly that it is Mary Jane’s grave as on which is important as it is a ‘self sufficient narrative’ (Burch, 221) as cinema had run out of stories that were familiar to audiences and the primitive viewer was not well versed in film (quote this). This is at a time when fades and overlaps were more popular. In the development of the narrative close ups are used. Mary Jane's Mishap uses both types of these close shots that Salt defines (Salt, 38). Firstly the insert which only show the face but closer it furthers the narrative by highlighting the comedy and humour in the moustache she has given herself with shoe polish. Secondly, the ‘true close-up’ such as in this shot... ...shot of Mary Jane in the first scene to join the shots and de-emphasize discontinuity as well as trying to match the character movement to bridge the cuts. (Gunning, 90) ‘The key articulation in the scene would be the cut-in (or the cut out) in which successive shots overlap spatially. This would find its beginnings in the cut-ins to medium shots in such films as Mary Jane's Mishap but becomes dominant practice around 1912.’ (Gunning, 93) According to this view, ‘the single-shot functions as a theatrical proscenium (long shot framing) and the theatrical scene’ (the lengthy uninterrupted shot)’ (Gunning, 97). Though Mary Jane's Mishap evolves from this by using these cut-ins though these are still only cut-ins filmed from the same perspective/position of the original shots/ where a audience member of a theatre show would stay. Understanding of it being primitive.

Chad Foster’s “Teenagers Preparing for the real world” Essay

Chad Foster’s book Teenagers Preparing for the Real World, is a great motivational piece for teens and leaves a lasting impression on the reader. In the chapter â€Å"Mr. X and Mr. President,† Foster instills the importance of contacts and friendship in a person’s life. His example of Mr. X shows kids that a friendship formed in a person’s younger years can pay off greatly down the road, emotionally and even financially. He then tells the tale of his father’s first experience in the work world, where he met two men, had a brief friendship for a few months, then moved. Foster senior continued to correspond with these men for the next thirty years, never even seeing each other. As it turns out, one of these men was President George Bush and Foster had the opportunity to meet him in person. This story is significant because it shows that everyone grows up to be someone in the world, and someday you just might want to be their contact. Overall, this is a very well put together chapter and defiantly leaves an impression on the reader.